Delivery apps keep your customers. Here you keep the number, the order history and the way back to them.
The reason an aggregator can charge what it charges is that it holds the relationship. The phone number is theirs, the order history is theirs, and the only route back to that diner runs through them and costs a percentage. On your own menu, all three are yours. This page is a list of exactly which parts of that ship today, and on which plan.
What "owning the customer" has to mean
A phone number you can actually dial
Not a masked relay that expires. The customer record carries the number, and you can call it or open WhatsApp from it. On Plus.
The order history, per person
How many orders, what they spent, the average, when they first came and when they last did, and the orders themselves. On Plus.
A file you can take away
Export the list as CSV: the whole list, or only the people who agreed to hear from you. Name, phone, orders, spend, first and last order. On Pro.
A reason to come back that you set
Promo codes: a percentage, a fixed amount, or free delivery. Auto-applied, or first-order-only, or once per phone number. On Plus.
Feedback that comes to you first
The rating and the written note land in your dashboard. You choose whether the diner is also offered your Google listing: privately only, Google only, or both. On Plus.
A stamp card that lives in their wallet
A punch card every few orders, or a reward at a spend milestone, saved into Apple and Google Wallet. On Pro.
How the list fills itself
1. Take an order on your own menu
Website checkout or WhatsApp. Either way the order is yours and so is who placed it.
2. The customer record writes itself
Name, phone, what they ordered, what they spent. No form for anyone to fill in and nothing for you to type.
3. Use it
Call the regular who stopped coming. Send the lapsed table a code. Export the consented list and take it wherever you like.
A delivery app keeps your customer. Here the customer is yours.
On an aggregator the guest belongs to the app. The number, the name and the order history sit in their account, and reaching that same guest again means paying for them again. On a menu you own, all of it stays with you.
Customers
Every order writes a customer row: name, phone, how many orders, what they spent, when they last ordered. Open one and the full order history is there, with a phone number you can actually call. On Plus.
CSV export
Export the whole list, or only the customers who agreed to hear from you, with orders, spend, and first and last order dates. It is your list, in a file, whenever you want it. On Pro.
Promo codes
Bring a guest back with a code you set yourself: a percentage, a fixed amount, or free delivery. It can apply on its own, be limited to a first order, or be usable once per phone number. On Plus.
Reviews
The rating and the written feedback come to you. You choose the mode: collect privately, send diners to your Google listing, or do both. On Plus.
Loyalty
A punch card that rewards every few orders, or a reward at a spend milestone, with the card saved in Apple and Google Wallet. Website orders stamp themselves; walk-ins and WhatsApp orders you stamp. On Pro.
Analytics
Menu views, unique visitors, the most tapped item, orders, the view-to-order rate, and the funnel from a view to a placed order. On Plus.
A marketplace, and your own menu
| Delivery app | ala.menu | |
|---|---|---|
| The phone number | Theirs, often masked | Yours, and dialable |
| The order history | In their account | In yours, per customer |
| Reaching that diner again | Buy a placement | Call them, or send a code |
| Taking the list with you | You cannot | CSV export, on Pro |
| Reviews | On their profile | To you first, and to Google if you choose |
| Cost per order | A reported 15 to 30% | 0%, on every plan |
Owning your customers, answered
Do I get the customer’s phone number?
Yes, for orders placed on your own menu. It is a real number stored on the customer record, not a masked relay, and you can call it or open WhatsApp from the dashboard. The customer list is on Plus.
Can I export the list?
Yes, as CSV, on Pro. You can export everyone, or only the customers who ticked the marketing consent box. The file carries name, phone, total orders, the website and WhatsApp split, total spent, average order, first and last order, and the consent flag.
How do I bring someone back after a bad visit?
A promo code, on Plus. Set a percentage, a fixed amount or free delivery; make it apply automatically, or restrict it to a first order, or to one use per phone number, or cap the total. A code can be shared as a link that applies itself at checkout.
Do unhappy diners get sent to Google?
That is up to you, and it is a setting rather than an automatic rule. You pick one mode for everyone: keep feedback private, send diners to your Google listing, or do both. The rating a diner gives does not change which of those happens, and we would rather tell you that plainly than imply a filter that does not exist.
Is there a loyalty programme?
Yes, on Pro, and it is a punch card or a spend milestone rather than a points economy. The card saves into Apple and Google Wallet. Website orders stamp themselves; walk-ins and WhatsApp orders you stamp yourself, which is the honest mechanic and not a limitation we hide.
What do the analytics actually show?
Menu views, unique visitors, the most tapped item, orders placed, revenue and the view-to-order rate, plus the funnel from a view to an item tap to a checkout, peak times, and the delivery-versus-pickup and payment-method splits. That is Plus. Pro adds a geographic map, new-versus-returning, and CSV export.
Which plan do I need for all of this?
The customer list, promo codes, reviews and full analytics are Plus. CSV export, loyalty and the advanced analytics are Pro. The menu itself, your Page and WhatsApp ordering are free. Paid plans are priced by region, so the current figure is on the pricing page.
The customer is the asset. Keep it.
Start with a free menu, take the first order on your own link, and watch the list start writing itself.
Start free